The World of Internet Marketing: The Basics by Goodman Jonathan

Author:Goodman, Jonathan [Goodman, Jonathan]
Language: eng
Format: mobi
Published: 2013-02-02T16:00:00+00:00

How Americans Use Social Media

The chart below says it all. The percentage of Internet users in the United States and Canada dwarfs every other region in the world. So if you’re reading this book in Europe, Asia, or anywhere else in the world understand that if your goal is to dominate online you must play in the American market. Everything else pales by comparison.

Internet Users as Percentage of Population

As a business owner with a blog you need to know where Americans are spending their online time. What are they doing and how can you reach them. More than half of Americans over the age of 12 have a profile on at least one social network. Half of them access these networks via mobile device.

Facebook and Twitter are the two largest social media platforms but the competition is ever expanding. Wikipedia has a List of Social Networking Websites that includes hundreds of sites you’ve probably never heard of. Beyond the top two you have networks like LinkedIn for professionals; Orkut with a large Brazilian membership; even MySpace is hanging around after getting financing from musicians like Justin Timberlake; but the most surprising is the incredible ramp up of Pinterest that went from zero to an estimated 85 Million Unique Monthly Visitors in 2012.

While Google won’t verify their user numbers for Google+, many believe it to be around 40 million. This is significantly lower than Facebook and adoption is only slowing. There is also a huge discrepancy between men at 63% percent usage to women at 37%. A recent survey of activity showed that only 17% were frequent users of the network. Unique visitors also continue to decline, which can explain why out of the top 100 brands only 61% had a Google+ page. However, there does seem to be a correlation between shared content on Facebook, Google+, and Twitter with improved search engine ranking.

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